This is not a smart move for the retailer that is Target. According to USA Today,
Target is refusing to sell the physical album when it hits store shelves on Friday, citing that the pop star’s decision to release it digitally first could negatively affect sales, according to Billboard.
“At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections,” Target spokeswoman Erica Julkowski told Billboard.
She continues, saying that while they “appreciated partnering with Beyoncé in the past” on her last album, 4 (which received an exclusive Target release with six additional tracks), they will “not be carrying Beyoncé’s new self-titled albumBeyoncé.”
Do they not know that it’s the holidays? People are going to want a physical copy of BEYONCE but it for a gift or for self.