About half of American adults say they will give money to charity this holiday, an increase from 29 percent in 2009, according to a November study from World Vision, a Christian humanitarian organization. The survey was conducted by Harris Interactive, a polling company.
The Center on Philanthropy at Indiana University released some optimistic results showing recovery among nonprofits after they watched donations plunge with the economy. They found 36 percent of charities reported an uptick in the amount of donations they received in the first nine months of the year. In 2009, 23 percent of charities saw an increase during the same period.
Una Osili, director of the Center on Philanthropy, says she is also seeing more private companies collaborate with nonprofits to sell creative and tangible items that help other people and places.